Monsoon Market 2024 ins & outs
Without further ado, here is the official 2024 Monsoon Market Ins & Outs list! It’s been a long and eventful year, and making this list was a fun way for us to get excited about what’s to come. This list reflects the ways we have learned from past mistakes (e.g., forgetting to drink enough water, wearing clothes with faulty zippers to work) and the things we would like to do more of (e.g., supporting our friends’ businesses, dreaming big, supporting the scene).
It’s important to note this list is quite silly and unserious. We certainly don’t mean to suggest that we’re the arbiters of what’s “cool”. Monsoon Market has never just been about our tastes; it’s about Phoenix and all of the best people who make this place so special. You contribute to the collective energy that has made the market a vortex of cool. So really, this list is inspired by our market friends and customers. And maybe a few inside jokes.
In the spirit of sincerity, what we’re most excited about in 2024 is the opportunity to keep chatting about wine, throwing parties, dancing, shopping for gifts, doing yoga, and hanging out in the market with all of you. The most special thing about this market community is the way you all show up and express yourselves. We can’t wait to see more of that, and to see all of you, next year!
| In | Out |
| shopping local | CosMc’s |
| screenprinting | market merch w/o Misch on it |
| Vanessa Hudgens | shitty wine keys |
| bringing your new puppy to the market | not drinking enough water |
| Dogs named ‘Bean’ | opening a second location |
| Baking for fun | harsh overhead lighting |
| magnesium | wardrobe malfunctions in the market |
| market groupies | un-chilled reds |
| barista Bayley | going to Wang’s w/o stopping at the cool spot next door |
| disco balls | anxiety! |
| Groundwork classes | gatekeeping |
| Devin Booker at Monsoon Market | the Sonos app |
| magnum sized wine bottles | natural wine skeptics |
| central Phoenix | stemless wine glasses |
| stretching | Anything that stifles our creativity |
| buying yourself something you don’t need | forgetting to text your friends back |
| film cameras | the Trader Joe’s pet nat |
| personalized wine charms | junkmail |
| billboards | road closures on 7th st |
| aura photos | Weezer |
| putting people on | Bras |